Debra Allen of Gilbert writes about a real estate expo she attended in Spain.
In May, for a second year in a row I traveled to Madrid to attend the SIMAExpo.
Annually, SIMA represents the largest real estate convention in the world, hosting an estimated 17,000-plus from more than 50 countries and approximately 750 exhibitors on 45,000-plus square feet of convention space. As a Realtor licensed with the Gilbert office of Prudential Arizona Properties, I went into SIMA this year with a new perspective.
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Debra Allen |
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| Debra Allen, ABR, GRI, e-PRO, TRC, ASP |
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| Debra.Allen@pruaz.com | Phone: 480-797-4080 | Fax: 480-467-4950 | ||||||
Local REALTOR® Achieves National Recognition May4, 2005 GILBERT, AZ - Debra Allen with PRUDENTIAL ARIZONA PROPERTIES has been awarded the Accredited Buyer Representative (ABR®) designation by the Real Estate BUYER'S AGENT Council (REBAC) of the NATIONAL ASSOC!ATION OF REALTORS® (NAR). "Today's real estate estate brokers and agents want to provide a full menu of services for their clients,whether they are buyers or sellers", explains Dale A .Striton, President and CEO of REBAC. The ABR® designation, the benchmark of excellence in real estate buyer representation, demonstrates to clients that the agent has taken steps to continue their education in the field of buyer representation, and has the proven experience and training to deliver ethical end professional service to real estate buyers." Debra Allen ABR® joins more than 44,000 real estate professionals in North America who have earned the ABR® designation. All were required to successfully complete a comprehensive course in buyer representation and an elective course focusing on a buyer representaton specialty, both in addition to submitting documentation verifying professional experience. REBAC, founded in 1983, is the world's largest association of real estate professionals focusing specifically on representing the real estate buyer. There are currently more than 60,000 active Members of tie organization worldwide. The NATIONAL ASSOCIATION OF REALTORS®, "The Voice for Real Estate," is the worlds largest professional association, representing over 12 million members involved in all aspects of the real estate industry.
For Immediate Release Contact: SEVAR
Local Agent Earns REALTOR e-PRO® Certification
February 7th 2006 – Debra Allen of Prudential Arizona Properties has successfully completed the REALTOR e-PRO course to become one of a select few real estate professionals to earn the prestigious certification offered through the National Association of REALTORS.® The REALTOR e-PROÒ certification course is an educational program unlike any other professional certification or designation course available, comprehensive and interactive. It is specifically designed to provide real estate professionals with the technology tools needed to assist consumers in the purchase or sale of a home. With more than 70% of consumers beginning their real estate research on the Internet, e-PRO certified agents have the experience and expertise to meet the demands of today's buyer and seller. "The real estate industry has undergone a fundamental change over the past several years," said Debra Allen of Prudential Arizona Properties. "A majority of consumers are taking the time to conduct their own research prior to contacting an agent. In turn, real estate professionals must be knowledgeable of how technology can assist them in serving the needs of the buying and selling public." The exclusive REALTOR e-PROÒ certification course is presented entirely online and certifies real estate agents and brokers as Internet professionals. Because of its innovative design, students are able to complete the course at their own pace, when and where they want, via any Internet connection. The course is designed to help REALTORSÒ stay at the leading edge of technology and identify, evaluate and implement new Internet business models. Once completed, the e-PRO certified real estate professional joins the ranks of a special community of highly skilled and continuously trained professionals who provide high quality and innovative online-based real estate services. Consumers can identify the e-PRO through the exclusive e-PRO Internet Professional logo. Both the content and the delivery platform were created by San Diego-based technology company InternetCrusade®. The course instructs participants in the professional use of e-mail, the development of an interactive Web site, and the use of online research tools. Graduates use the skills they've acquired to provide clients information on properties for sale, local communities, and the local real estate market. For more information, e-mail Debra at Debra.Allen@pruaz.com or call 480-797-4080, you can also go to www.DebraAllen.com.
For Immediate Release
REALTOR® EARNS GRI TITLE
News Release Nov 2006 A Arizona REALTOR® was recently awarded the Graduate REALTOR® Institute (GRI) designation. The SEVRAR member who completed the curriculum required to achieve the highly acclaimed designation is Debra Allen of Prudential AZ Properties. She joins other top producers in the residential real estate industry who hold the designation across the nation. Debra earned the "Graduate REALTOR® Institute" (GRI) designation by attending a specific, intensive series of a minimum of 90 hours of classroom instruction, covering a variety of subjects including: contract law, professional standards, sales and marketing, finance, and risk reduction. In addition, they have learned the fundamentals of brokerage and other areas of real estate specialization. With this designation and through increased awareness of current topics important to the real estate professional, such as legal issues, these REALTORS® can better serve prospective clients and customers. The REALTOR® Institute is designed to educate practitioners about local, state and national real estate practices that affect them, their clients and customers. The Institute is taught by leading real estate professionals from around the country. The GRI designation sets the individuals who have attained it apart from other practitioners because it indicates to the public that the individual has obtained a professional educational foundation on which to base the services they provide and that they are a member of the NATIONAL ASSOCIATION OF REALTORS®. Obtaining the GRI designation is a beneficial way for a REALTOR® to advance their professional image. The extra measure of knowledge and prestige achieved by completing this course work is a tool that will advance a career in real estate on attracting and building new business. The REALTOR® Institute has been in existence more than twenty-five years old and has graduated thousands of REALTORS®. For more information about the GRI designation contact your State Association.
For Immediate Release Contact: Clare Crosby, Professional Development Coordinator
Debra Allen ACCEPTED TO THE MRE SOCIETY Phoenix, Ariz. January 8, 2007 – Debra Allen, a member of the AAR/SEVRAR was recently accepted into the MRE (Master of Real Estate) Society by the Arizona Association of REALTORS®. Criteria to belong to this Society within the Arizona Association of REALTORS® is:
Additionally, the criteria must be met every two years to maintain active in the Society. Membership recognizes the individual's dedication to excellence through professional education and commitment to staying abreast of the latest real estate regulations and practices. Only members on the REALTOR® organization may belong to this Society. Minimum educational requirements to renew a real estate license in the state of Arizona is 24 hours of continuing education every two years. This individual has far exceeded the minimum. Less than two percent of REALTORS® in Arizona belong to this elite Society. She was born in Bremen, Germany, and is of German/Asian descent and grew up in the small town of Delmenhorst, Germany. She is an excellent listener and clear communicator, and speak both English and German fluently. She has been trained in cross cultural communications and have worked extensively with many cultures as a real estate professional. Selling local real estate and specializing in residential and investment properties in Panama, Mexico and selected cities in Europe. This experience has given me access to Brokers from around the word to assist you with all of your international real estate needs. She is currently attending WaylandUniversity in Phoenix, working towards earning a Bachelors degree in Business Management with a minor in International Business and Linguistic studies. The Arizona association of REALTORS is one of 1,800 local associations of REALTORS® that comprise the NATIONAL ASSOCIATION OF REALTORS®, representing 700,000 real estate professionals around the country. The Arizona Association of REALTORS® (AAR), the largest professional trade association in the state, is comprised of individuals involved in the real estate industry, allied industries, and firms. The association's over 53,164 members represent more than half of the real estate licensees in Arizona. For information about the Arizona Association of REALTORS®, including home buying and selling points for consumers, visit the organization's website at www.AARonline.com.
Boomers looking outside U.S. for 2nd homeshttp://www.azcentral.com/community/gilbert/citizen/articles/0717gr-nbyrealtor0711-ON.html
Jul. 17, 2007 11:50 AM
In 2006, I attended SIMA after 2005's record-breaking sales year for Maricopa County. In 2006, SIMA led me to pursue referral opportunities in emerging markets such as Panama that enhanced my earnings. However, closing business at home in Arizona had not been a trial during the previous year, in which cynics suggested that being a real estate agent was a "license to print money." This year I attended with hopes to not only accumulate frequent flyer miles but also to attain global insights for myself and my clients after the regional market slowdown of '06. I am happy to report that I did both. Many key themes explored at SIMA 2007 will likely touch homeowners and Realtors in the months and years ahead, including those of us in the Valley. The dream, sometimes naively referred to as the "American dream" of home ownership now has been realized by the most diverse demographic base ever worldwide. Buyers and sellers are more inventive and adventurous about where they want to live. Telecommuting is allowing more residents to live in remote areas and work virtually via e-mail. Moreover, second-home ownership, a major topic at SIMA 2007, has opened the channels between buyers and sellers across countries, oceans and time zones. Specifically, of more than 70 million U.S. baby boomers leaving the workforce and seeking second or retirement homes, many will buy abroad instead of in the familiar enclaves of Florida and, yes, Arizona. Tax incentives and low-cost health care provided by nations such as Dubai, Argentina and Panama, coupled with the rebellious "boomer' generation that grew up in the '60s, is making international home buying common. Simultaneously, emerging markets such as Panama and Mexico continue to develop spa and resort communities such as Los Faros de Panama and Campeche de Mexico, on the Yucatan Peninsula, complete with draws to U.S. buyers like casinos, 5-star hotels, shopping and, in the case of Campeche, a golf course designed by Jack Nicklaus. Argentina, with new construction in cities such as Buenos Aires, Mendoza and Cordoba from investors like Grupo Ecipsa, had an influential presence at SIMA with 19 developers. These are all regions to watch for residential and investment opportunities. On the home front, I believe that sellers need to talk to their real estate representatives about international networking and referrals. With a Transnational Referral Certification, an Arizona licensee can field referrals from overseas markets. Realtors who do not have the TRC designation and/or the more advanced Certified International Property Specialist designation, for which I am now a candidate myself, need to get this training to stay competitive. Realtors also need to attend expos such as SIMA or the upcoming National Association of Realtors Convention in Las Vegas where SIMA has a presence. And as currency conversion rates favor, for example, the British pound, Valley sellers must embrace that their resort property's next buyer may be a across the pond, not across the street. In the end, to stay competitive and sell locally, buyers, sellers and realtors will need to think globally. For more information regarding events hosted by SIMA, go to www.simaexpo.com. For information regarding the emerging markets and developments mentioned, contact Allen at Debra.Allen@pruaz.com or (480) 797-4080 or visit her website www.DebraAllen.com. DESIGNATE YOURSELF By Debra Allen, REALTOR® Prudential Arizona Properties – Gilbert, Arizona The National Association of REALTORS® and its regional affiliates provide designations that denote specialized areas of real estate expertise. NAR also offers designations and certification programs to its members, including the following: ABR (Accredited Buyer Representative) - This designation is awarded by the Real Estate Buyers Agent Council. The requirements include coursework and practical experience. The designation helps a consumer know that the REALTOR® he/she hires is committed to the highest standards of ethical practice. ABRs have the training and experience to help buyers through the entire transaction process from selecting a property through the close of escrow. Why this designation adds value: Consumer demand for buyer representation has changed the relationship between buyers and real estate professionals. REBAC (Real Estate BUYER'S AGENT Council) awards the ABR (Accredited Buyer Representative) designation to REALTORS® who meet education and experience requirements to better prepare them to represent buyers. An ABR designation reinforces the importance of due diligence and helps any agent better serve a buyer with "caveat emptor" (buyer beware) from termites to mold, fissures and pool issues. GRI (Graduate, REALTOR® Institute) - A REALTOR® with a GRI designation is trained in many areas including legal and regulatory issues, professional standards, the sales process and technology. A minimum of 90 hours of training is required to achieve this designation. The GRI symbol is reserved for a real estate professional that has made the commitment to provide a high level of professional service by securing a strong educational foundation. REALTORS® with the GRI designation are highly trained in many areas of real estate. Why this designation adds value: In my opinion, all REALTORS® should go through this class. As a sales professional, you will not only learn so much from it, you will be equipped to better serve and protect your client. e-PRO - e-PRO certification indicates that a REALTOR® has received training on Internet business principles and the technologies required throughout a real estate transaction. An e-PRO has successfully completed the e-PRO training program. Endorsed by the NAR, the e-PRO course teaches professionals the nuts and bolts of working with real estate online from Web sites, e-mail and online tools to what today's consumer really wants. Why this designation adds value: Since technology is on the rise and more buyers and sellers start shopping for their homes and agents online, I think it is very beneficial to REALTORS® to invest in this certification. In fact, as technology leaps ahead, agents need to stay current simply to survive in the industry. CRS® (Certified Residential Specialist®) Agents can maximize their potential by earning the CRS® Designation and joining the organization.CRS® designees benefit from nationwide referral opportunities, a professional reputation and sales and marketing support. The CRS® designation is awarded to experienced REALTORS® who complete advanced training in listing and selling and meet rigorous production requirements. Why this designation adds value: The CRS® is the highest designation awarded to sales associates in the residential sales field. It recognizes professional accomplishments in both experience and education. As competition for quality listings and qualified buyers increases, achieving this status sets an agent apart from the pack. Additional Incentive to Earn Your Designations Did you know that these professional designations and education in general can significantly increase your income? The following fast facts reinforce their significance in our industry: According to the 1999 National Association of Realtors® Member Profile, 32% of Realtors® have a professional designation.
This data clearly demonstrates that furthering one's professional education and staying current in today's market translates into higher income earning potential for REALTORS®.
How to Pursue More Education & Designations The National Association of Realtors® has nine affiliated Institutes, Societies and Councils that offer a vast menu of programs and services to assist members in increasing skills, productivity and knowledge. Each affiliated group, upon completion of required courses, awards designations acknowledging experience and expertise in various real estate endeavors. A description and contact information is available below on each designation program offered. The time you invest in earning a real estate designation this year will help you become a better informed, more highly skilled professional, increasing the likelihood that you'll become a more prosperous, successful agent in the years to come. Best of all, you will meet agents that, like yourself, are obtaining designations and expand your referral network for future business. And did you know that if you have designation that you do get discounted rates on your E&O Insurance? Your clients will appreciate and likely benefit from the knowledge that you gain from designations. From my own experience over the past four years, I can share that the more I learned about real estate, the better I became at my career. I also became more valuable to my clients as I guided them through transactions. I include all of my designations on all of my marketing materials and educate my clients on what it takes to earn them. In doing this, my clients come to understand that in representing them I offer a competitive edge over a REALTOR® with less training and industry specific expertise. In today's market conditions, that is the edge to have to set your self apart from the others.
ARIZONA REAL ESTATE EDITORIAL SOURCE: Debra Allen, REALTOR® Prudential Arizona Properties, Gilbert Office Debra.Allen@pruaz.com, Office Ph: (480) 467-4900
Born in Bremen, Germany, Debra Allen brings a unique international perspective to the Arizona real estate market.
In just three years with Prudential Arizona Properties, one of the fastest growing real estate firms in the U.S., Debra has distinguished herself from the pack. An outstanding professional, Debra is committed to attaining the highest levels of education and real estate specific training. Her industry designations include the following: ABR (Accredited Buyer Representative), GRI (Graduate, Real Estate Institute), ASP (Accredited Staging Professional), Relocation Specialist, and the e-Pro (Internet Real Estate Professional) designation awarded by the National Association of Realtors®. Debra consistently demonstrates initiative at refining her expertise. To better serve a global client base, Debra has attended AHWD (At Home with Diversity) training and traveled to Madrid, Spain where she successfully obtained Transnational Referral Certification. Her TRC designation allows Debra to make and receive compensated referrals worldwide. As Arizona emerges as a premier location for second home ownership among overseas buying markets, Debra is in step with the trend. As of September 2007, Debra is a candidate for a CIPS (Certified International Property Specialist) designation and a proud member the Masters of Real Estate Society.
However, training and education mean little to a real estate professional if not accompanied by results. Debra Allen gets those results – even in changing economic times. In her relatively new career, Debra repeatedly earns respect among her peers and managers alike for her ability to deliver sales with a gold standard of client service. Trained in cross-cultural communications, fluent in German and English and proficient in Spanish, Debra specializes in residential and investment properties in the U.S., Panama, Mexico and selected cities in Europe. Her access to professionals around the world has led Debra to be a Multi Million Dollar Producer since 2004, averaging $3.8 million in sales annually and anticipating lucrative business opportunities in a shifting market. Prudential Arizona Properties recognizes that it has a "winner" in Debra. As such, the company recently awarded Debra for her sales performance and client service in 2006.
As if Debra's career experience and accolades were not enough, she also has made her mark with multiple industry placements in key media, as listed below: Designate yourself: SEVRAR News Magazine, Nov 2007
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